I turn ad budgets into measurable revenue and raw business data into operating decisions. $250K+ in Google Ads managed, $1.5M+ in tracked conversions, and a 6:1 ROAS — all driven by analysis, not guesswork.
I run paid acquisition, build the dashboards behind it, and own the infrastructure underneath. Most marketers stop at impressions. I follow the dollar all the way through — from click, to lead, to call, to booked job, to bank account.
Right now I'm the Marketing Director at Boggy Creek Airboat Adventures, where I manage a $250K+ Google Ads budget driving $1.5M+ in tracked revenue at 6:1 ROAS. I also run IT and data analysis for Supporting Independence, build websites and ads for Dunham Well Drilling, and ship a full-stack AI receptionist SaaS called Koya Caller on the side.
I work the whole stack — Google Ads, GA4, SEO, Next.js, Supabase, Twilio, Stripe, the Claude API — because the data lives in every layer. If you can't read the numbers, you can't move them.
Campaign performance, ROAS reporting, SEO audits, finance audits, business audits. I treat marketing like an engineering problem — instrument everything, attribute honestly, and only spend on what compounds.
Google Ads (Search + PMax) and GA4 attribution. Conversion tracking down to the keyword, ad group, and dayparting layer. Kill what doesn't convert. Double down on what does.
Custom dashboards mapping ad spend to booked revenue, not just leads. Stop measuring vanity. Start measuring dollars in vs. dollars out.
End-to-end audits across search visibility, P&L health, and operational workflow. Pulls from GA4, Search Console, Excel, and live database queries.
I've been on the answering end of the phone, in the ads dashboard at 11pm, and in the database at 2am. Every role below is hands-on.
Founded while taking classes. Built end-to-end. No partners doing the hard part.
Full-stack AI receptionist built from scratch. Bilingual voice agent that books appointments, routes calls, sends SMS confirmations, and runs an affiliate program. From schema to checkout — every line.
Shopify storefront selling shoes. Generated $15K+ in revenue through a custom storefront, paid acquisition, and organic content. My first end-to-end business.
Affiliate marketing operation managing cross-functional teams of freelancers, designers, and media buyers. Built the systems for onboarding, delegation, timeline management, and holding the team accountable to KPIs.
A clinically-backed probiotic for high-protein athletes, built at koyawellness.com. Three-strain formula (L. plantarum TWK10, B. coagulans IS-2, L. paracasei PS23) with every dose matched to peer-reviewed human RCTs — no proprietary blends, no marketing-led ingredient choices. Built the brand, the site, and the pre-launch waitlist funnel from scratch.
Generalist by necessity. Specialist where it pays — data analysis, paid acquisition, and full-stack delivery.
Whether you've got a budget you want analyzed, a campaign that's leaking money, or a system you want built — the fastest path is a direct call.